ana rosemback

                                                                                                                                                                                                                                                                                                                                                                                           




                            experimental retail space installation in Florence,Italy

Hel' for Helmut Lang

a conceptual changing room for Helmut Lang ( site-specific installation mixed materials,audio,2023)

 'Hel  is a conceptual changing room designed to provoke reflection on our utilitarian decision-making and emotional dressing in fashion. Inspired by Helmut Lang and fashion ephemera, 'Hel delves into our everyday dressing rituals and inner thoughts.
This project, envisioned as a Therapy of Dress, takes the form of a therapy/changing room experience, inviting visitors to engage with a fashion questionnaire aimed at fostering self-awareness and highlighting the role of dress in shaping individual traits and values in society.